WhatsApp Product Catalog & Message Templates
Sync your store's products into your WhatsApp Business catalog and manage the message templates Meta requires for outbound messages.
Two things need to be in place before customers can shop with you on WhatsApp: your products need to be visible inside the WhatsApp catalog, and any message you send has to use a template Meta has already approved. Both are managed from the WhatsApp screen, once you've connected your WhatsApp Business number.
Syncing your product catalog
Screen: Plugins → WhatsApp Business → Catalog.
This tab pushes your store's products to the WhatsApp Business catalog linked to your account (the Catalog ID you entered during setup). Every product shows:
| Column | What it shows |
|---|---|
| Product | Product name |
| SKU | Your store's SKU for the item |
| Price | Current store price |
| Status | synced, pending, failed, or deleted |
| Last synced | When the product last pushed successfully |
Use the page-size selector in the bottom-right of the table (10 / 25 / 50 rows per page) if your catalog has more products than fit on one screen.
Sync everything
Click Sync All at the top of the tab to trigger a full re-sync of your catalog — use this after a bulk price change or a fresh product import.
Sync one product
If a single product shows pending or failed, click the sync icon in that row to retry just
that item without re-syncing the whole catalog.
Filter by status
Use the status filter (All / Synced / Pending / Failed) above the table to quickly find products that still need attention.
Tip
Customers browsing your catalog inside WhatsApp see whatever is currently marked synced — keep
an eye on failed rows after big catalog changes so nothing goes stale.
Message templates: what they're for
WhatsApp requires any business-initiated message sent outside an active conversation — a broadcast, an order confirmation, a shipping update — to use a template Meta has pre-approved. This prevents spam and protects the customer experience. Only messages sent as a direct reply within an open conversation window can be free-form text; everything else must go through an approved template.
Screen: Plugins → WhatsApp Business → Templates.
The Templates tab lists every template registered to your account, each with:
| Column | What it shows |
|---|---|
| Name | The template's identifier |
| Language | Language code (e.g. en) |
| Category | Utility, Marketing, or Authentication |
| Status | Draft, Pending, Approved, or Rejected |
| Created | When the template was first created |
The table's page-size selector (10 / 25 rows per page) is in the bottom-right corner once you have enough templates to paginate.
Creating a template
Click Create
Click Create at the top of the Templates tab.
Fill in the template details
Give it a name, choose a language, pick a category (Utility for transactional messages like order updates, Marketing for promotions, Authentication for OTP-style codes), and write the body text.
Save as draft
Click Create in the dialog. The template is saved as Draft — it isn't sent to Meta yet.
Submit for approval
From the templates list, click the send icon on a Draft row to submit it to Meta for review.
Approval status and what it means
| Status | Meaning |
|---|---|
Draft | Created in BillionBiz, not yet sent to Meta |
Pending | Submitted — Utility and Authentication templates usually clear in a few hours; Marketing templates can take up to two days |
Approved | Ready to use in a broadcast or an outside-window message |
Rejected | Meta declined it — click the expand arrow on the row to read Meta's rejection reason |
Only Approved templates appear as options when you send a broadcast or reply to a customer outside the conversation window — this is a deliberate guardrail against accidental sends.
Keeping templates in sync
Click Sync from Meta at the top of the Templates tab to pull the latest approval statuses — useful right after you submit a template, or if you've made changes directly in Meta Business Suite. You can also delete a template from the list at any time using the delete icon on its row.