About Us Page Editor
Pick from 16 ready-made story templates, apply a variant and a theme, then edit your own text, photos, and section visibility — with a live preview that mirrors your real storefront.
Your About Us page tells customers who you are. It opens in the same page-picker editor used across BillionBiz's Pages Program screens: pick a template, adjust it, then fill in your own words and photos.
Screen: Online Store → Pages → About Us.
How it works
- Pick from 16 ready-made templates in the Templates tab — most require any paid plan; two work on Free.
- The Variants tab rearranges the chosen template's content into a different order; the Themes tab applies a colour and typography pack.
- Edit your own headline, story, and team bios in the Config tab's Page Text section, and turn sections on or off.
- The preview panel renders through an iframe pointed at your real storefront, so what you see is what customers will see.
- Save Draft and Publish are separate — nothing changes for customers until you publish.
Choosing a template
The Templates tab shows a grid of live-rendered template cards — each one is the actual page component, not a static screenshot. Two templates are available on every plan, including Free; the rest are flagship designs that carry an Upgrade lock badge until you're on a paid plan.
| Template | Plan | What makes it distinct |
|---|---|---|
| Atelier | Paid plan | Flagship default — five fixed sections: Hero Statement, Our Journey, Rebirth / Pillars, Team Intro, Team Cards. No extra layout options — just fill in the text and photos. |
| Founder Letter | Paid plan | Frames your story as a letter — choose the letter style (classic letterhead, modern-open, journal-entry), signature style, and wax-seal position; upload a founder photo. |
| Heritage Editorial | Paid plan | Newspaper-style layout — choose column layout (two-column, three-column, broadsheet), masthead style, and story treatment (justified, ragged-right, drop-cap). |
| Timeline Rail | Every plan | Milestones along a scrolling chronology — choose the rail direction (horizontal scrub, vertical accordion, diagonal zigzag) and how prominent the years are. |
| Minimal Manifesto | Every plan | Bold typographic layout — choose the manifesto size and how your values are presented (numbered table, definition list, inline prose). |
Any paid plan unlocks the flagship templates — not just Pro
The "Paid plan" templates above unlock on Starter, Growth, Pro, or Max — any plan above Free. A locked card shows a lock icon and an Upgrade badge; hovering it reads "Upgrade to a paid plan to unlock flagship templates." Upgrade from Billing → Plans & Billing — see Plans & Billing. If a template still shows locked right after you upgrade, reload the Admin Panel so the picker re-checks your plan.
Eleven more paid-plan templates round out the rail, each with its own visual identity — among them Studio Journal (a scrapbook/notebook look), Bold Manifesto (a duotone editorial magazine), Aetheris Orbital (a sci-fi mission-control HUD), Founder Spotlight, Data Pulse, Identity Card, Artisan Guild, Maison Editorial, Mosaic Tapestry, Cinema Vanguard, and Bloom Blob. Founder Spotlight, Data Pulse, and Identity Card each add one extra layout choice (portrait shape, dashboard style, or card orientation); the rest are pre-composed like Atelier — you only fill in text, photos, and section toggles.
Note
A template with no layout options (like Atelier) simply has nothing to configure beyond its text and images — that's expected, not a missing feature.
Variants and themes
The Variants tab offers ten alternate content arrangements for whichever template you've picked — Origin Story, Founder-Led, Team First, Timeline, Press Forward, Sustainability, Gallery, Narrative, Values Grid, and Contact Last. Pick one to reorder and re-emphasise the same sections without switching templates.
The Themes tab applies one of your store's theme packs — grouped into families like surface-depth, atmospheric, and editorial-craft — the same palette and typography system used throughout Theme Hub.
Editing your content
Switch to the Config tab to fill in the template with your own material:
- Page Text — every heading, paragraph, and label the chosen template shows: for Atelier that's your hero statement, journey narrative, rebirth pillars, and team bios; for Founder Letter it's the salutation, date, and postscript; other templates expose their own copy in the same way.
- Media — templates that call for a photo (like Founder Letter's founder portrait) expose an image picker here.
- Capabilities — toggle entire blocks on or off regardless of template: hero image, origin story, founder quote, team grid, press logos, timeline milestones, values grid, sustainability callout, press kit download, contact CTA, newsletter CTA, and social links.
- Typography, Layout, Color Overrides, and Motion — finer-grained styling controls layered on top of the template and theme you picked.
Newsletter CTA requires GDPR consent
When Newsletter CTA is enabled and your chosen template includes it, customers get a real email sign-up form on your About page. Just like the footer's newsletter field, the Subscribe button stays disabled until the customer checks a GDPR consent box next to it — this isn't optional or decorative, and it can't be turned off independently of the capability itself. Subscribers who complete it are tagged with source Store and show up in Marketing → Newsletter alongside subscribers from your footer, landing pages, and hosted sites.
If a customer says they subscribed from your About page but you don't see them in Marketing → Newsletter, the usual cause is that they left the consent box unticked and submitted anyway — the button simply never activated, so nothing was sent. Have them try again and confirm they check the box first.
Which templates include the newsletter section: most do — 11 of the 16 selectable templates ship a newsletter block, including all eleven of the newer additions (Studio Journal, Bold Manifesto, Aetheris Orbital, Founder Spotlight, Data Pulse, Identity Card, Artisan Guild, Maison Editorial, Mosaic Tapestry, Cinema Vanguard, and Bloom Blob). Five don't have a newsletter section in their layout at all: Atelier, Founder Letter, Heritage Editorial, Timeline Rail, and Minimal Manifesto. If you pick one of these five, the Newsletter CTA toggle in the Config tab's Capabilities list appears greyed out with an explanatory tooltip ("this template's design doesn't include this section") instead of silently doing nothing when switched on — pick a different template if you need the newsletter block on your About page.
Preview & publish
The canvas shows a live, scaled preview at desktop, tablet, or mobile width — switch with the viewport control next to Undo/Redo. Click Save Draft to keep your work without going live, or Publish to push it to your storefront. Until you publish, only you can see your changes.